|Customers can be confident they are dealing with firms where TCF is central to their corporate culture|
|Products & services marketed and sold in the retail market are designed to meet the needs of identified customer groups and are targeted accordingly|
|Customers are provided with clear information and kept appropriately informed before, during and after point of sale|
|Where advice is given, it is suitable and takes account of customer circumstances|
|Products perform as firms have led customers to expect, and service is of an acceptable standard as they have been led to expect|
|Customers do not face unreasonable post-sale barriers imposed by firms to change product, switch providers, submit a claim or make a complaint|
Treating Customers Fairly (TCF) is an outcome based regulatory and supervisory approach designed to ensure that specific, clearly articulated fairness outcomes for financial services consumers are delivered by regulated financial firms. Firms are expected to demonstrate that they deliver the above 5 TCF outcomes to their customers throughout the product life cycle, from product design and promotion, through advice and servicing, to complaints and claims handling, throughout the product value chain.