This generation lived through the Great Depression and World War ll. They are characterized by
resilience, sacrifice, and a strong work ethic. Many of them were directly involved in the war effort.
2. The Silent Generation (born 1928 – 1945)
Coming of age during the post-war era, the Silent Generation is known for conformity, traditional
values, and a focus on stability. They witnessed significant social changes but were often more
reserved in expressing their views.
3. Baby Boomers (born 1946 – 1964)
The term “baby boomers” refers to the generation born during the significant rise in birth rates that
occurred after World War II. They grew up during a time of economic prosperity and experienced
cultural shifts, such as the Civil Rights Movement and the counterculture of the 1960s.
4. Generation X (born 1965 – 1980)
Generation X came of age in the 1980s and 1990s, witnessing the rise of technology, the end of the
Cold War, and the advent of MTV. They are often characterised by independence, adaptability, and a
scepticism toward institutions.
5. Millennials or Generation Y (born 1981 – 1996)
Millennials are known for their coming-of-age experiences in the new millennium. They grew up with
technology, witnessed the expansion of the internet, and is often associated with values such as
inclusivity, social consciousness, and a desire for work-life balance.
6. Generation Z (born 1997 – 2012)
The first generation to grow up entirely in the 21st century, Generation Z is characterized by digital
nativism, diversity, and a global perspective. They have been shaped by social media, instant
communication, and a rapidly changing technological landscape.
7. Generation Alpha (born 2013 and beyond)
Generation Alpha, the most recently named generation, includes individuals born from 2013 onward.
As the children of Millennials and Generation Z, they are expected to grow up in an increasingly
interconnected and technologically advanced world.

For assistance with your financial plan:
Kimberley Welsh CFP®
Email: kimberley@pwharvey.co.za
Tel: 041 373 2710
Brandon Clayton
Email: brandon@pwharvey.co.za
Tel: 041 373 2710


Gavin Harvey
Email: gavin@pwharvey.co.za
Tel: 041 373 2710