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America’s Wealth Surge in 2024: A Millionaire Boom 

America’s Wealth Surge in 2024: A Millionaire Boom 

In a striking affirmation of the United States’ economic resilience, 2024 saw a historic rise in personal wealth, with an average of over 1,000 individuals entering the ranks of millionaires each day. By year-end, the country welcomed approximately 379,000 new millionaires, increasing the national total to nearly 24 million, more than any other nation by a substantial margin. 

This surge, highlighted in the latest UBS Global Wealth Report, is emblematic of a year in which favourable market conditions and macroeconomic shifts aligned to generate significant capital growth. The U.S. accounted for nearly 40% of all new millionaires globally, reinforcing its role as the central engine of global wealth creation. 

Several factors contributed to this phenomenon. The S&P 500 posted gains exceeding 23% for the year, propelled by robust corporate earnings, tech sector expansion, and investor optimism following the Federal Reserve’s pivot toward rate cuts. These lower interest rates not only reduced borrowing costs but also boosted valuations for equities and real estate, two key asset classes in household wealth portfolios. A strengthening U.S. dollar added an additional uplift, particularly for dollar-denominated assets held globally. 

Beyond financial markets, the macroeconomic environment further supported this upswing. Inflation, which had been a concern in previous years, showed clear signs of moderating, easing the pressure on consumer spending and business costs. As confidence returned to both households and institutional investors, asset prices rose, wealth expanded, and capital flowed into growth-oriented investments. 

While the global average net worth increased by around 4.6% in 2024, the Americas led the way with a growth rate exceeding 11%. The average wealth of American adults reached an estimated US$312,000—significantly higher than that of their peers in Europe, Asia, or Latin America. This stark disparity underscores not just the scale of American prosperity but also the dominance of the U.S. in setting the tone for global economic progress. 

Yet, beneath these impressive figures lies a more nuanced reality. Wealth inequality remains a persistent feature of the American economic landscape. Despite the rise in millionaire households, the vast majority of adults worldwide—and within the U.S.—continue to hold less than US$100,000 in net assets. Just 1.6% of the global population qualifies as millionaires, highlighting the concentration of wealth within a relatively small segment of society. 

Domestically, this concentration is even more pronounced. The top 1% of U.S. earners now control an outsized portion of the nation’s wealth—a trend that has steadily intensified over the past two decades. While asset appreciation has lifted many, those without significant investments in equities or property have seen far smaller gains. This disparity poses long-term challenges for policymakers focused on equity and inclusive growth. 

Looking forward, the global outlook remains optimistic. UBS projects the addition of over 5 million new millionaires worldwide by 2029, with the U.S. and China expected to remain at the forefront of wealth generation. However, the task now is to ensure that this prosperity extends more broadly, offering not only wealth but also financial security and opportunity to a wider cross-section of society. 

The wealth boom of 2024 tells a story of economic dynamism and investor confidence. It affirms the United States’ unique position in the global financial system. Yet it also calls attention to the gaps that persist—and the work that remains—to build a truly inclusive economy where prosperity is shared, and upward mobility is accessible to all. 

References: 

UBS Global Wealth Report 2025; Business Insider; Reuters; Economic Times; MarketWatch; Investopedia; Times of India; Financial Express; AS.com. 

For assistance with your financial plan:

Kimberley Welsh

Email: kim@pwharvey.co.za

Tel: 041 373 2710

Brandon Clayton

Email: brandon@pwharvey.co.za

Tel: 041 373 2710

Gavin Harvey

Email: gavin@pwharvey.co.za

Tel: 041 373 2710

Chad Cuthbertson

Email: chad@pwharvey.co.za

Tel: 041 373 2710

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